Last Updated: January 1, 2021
1) INTRODUCTION AND SCOPE
2) Information We Collect, How We Use It, and How and Why We Share It
This section will serve as the notice at collection as provided in Section 1798.100(b) of the California Consumer Privacy Act.
Access to content on our Site does not require you to create an account. You can visit and use our Site without providing us any identification (e.g., name, date of birth), contact (e.g., email address, phone number) and/or account (username and password) information.
We only permit third parties to process your personal data for specified purposes and in accordance with our agreements with them. Our service providers with whom we share your data may also engage vendors to help them process user data, so they can provide their services to us.
|Categories of Personal InformationHow we collect itHow we use itWho we share it withPurpose for sharing|
The chart below describes what data may be automatically collected by third parties when you visit our Site via code that we implement to our Site to allow them to access your browser. In certain cases these third parties are co-controllers of personal data with us. We only permit such third parties to collect and process your personal data in accordance with our agreements with them.
We, along with third parties who provide us with products and services, may also place cookies, ad tags and/or beacons that collect the information outlined above in order to provide us with products and services including analytics tools (e.g., Google Analytics) allowing us to analyze the performance of our Services and advertisers and ad networks allowing the delivery of targeted advertisements. These third parties may also collect information about you from other sources and combine it with other information collected about you from third-party sites not affiliated with us. For example, advertiser and advertising networks, as well as data analytics companies who service them, may participate in interest-based advertising and track your activity across various sites and/or devices where they display ads and record your activities, so they can show ads that they consider relevant to you. Where necessary, we will obtain your consent for these activities.
To prevent your data from being used by Google Analytics, you can download and install the Google Analytics opt-out browser add-on. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox, and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled. Learn more about the opt-out and how to properly install the browser add-on here.
3) More Details On Information Collected, Purpose of and Basis for Collection
Technical information. As you interact with the Site, we may collect additional technical information via automated means:
- Information about your computer or mobile devices such as type of device, mobile device ID number, screen resolution, web browser information and operating system or platform
- Your browser preferences and settings (time zone, language, etc.)
- Internet provider or mobile service provider name
This information is also tied to your Browser ID.
Aggregated user information. We routinely aggregate the personal information of all of our users into user usage statistics for our Site. With this aggregation, your personal data is mixed with other user data and becomes de-identified. We are not able to identify or re-identify you or any particular user. We do not treat de-identified data or aggregate consumer information as personal information and we reserve the right to convert or permit others to convert, your personal information into de-identified data or aggregate consumer information. Sharing de-identified aggregate data with third parties does not constitute a sale or transfer of personal information.
Legal basis for collection. We collect and use your personal information on the grounds of the legal basis described below:
- Provide our services: we process your personal information to provide our content services. This is so we can comply with our contractual obligations to you.
- Improving our services: we analyze information about how you use our Site to provide an improved experience for our users, including product testing and site analytics. It is in our legitimate business interests to use the information provided to us for this purpose, so we can understand any issues with our Site and improve them.
- Compensating our partners: we process your personal information for purposes of calculating compensation to be paid to our third-party product/service providers and distributors and to analyze usage across products, services, and distribution partner/channel. It is in our legitimate interest to appropriately determine amounts to be paid to our partners and inform our product roadmap and distribution strategy.
- Communicating with you: we may use your personal information when we communicate with you, for example, if we are providing information about changes to the terms and conditions or if you contact us with questions. It is in our legitimate interests that we are able to provide you with appropriate responses and provide you with notices about our Site and services.
- Exercising our rights: we may use your personal information to exercise our legal rights where it is necessary to do so; for example, to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law or our Terms of Service.
- Complying with our obligations: we may process your personal information to, for example, carry out fraud prevention checks or comply with other legal or regulatory requirements, where this is explicitly required by law, such as responding to your request for data access or deletion.
- Customizing your experience, including ads: when you use the Site, we may use information about your use of the Site (queries you submitted, content you viewed) to customize your experience, such as by providing personalized elements and showing you content based on your recent interests. We may use automated decision-making for these activities. Upon your affirmative consent or request, we may use your browser information to send you notifications about content on our site via your browser. As required by applicable data protection and privacy laws, we will obtain your consent for these activities or enable you to opt out of these activities.
Third party links. The Site includes many links to third-party sites, services, widgets, ads, and other services. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy practices.
4) Additional information about Sharing with Third Parties
In addition to the sharing described in the chart above, we share your information with third parties for the purposes described below:
- Fraud prevention: we may disclose your information to third parties when we believe disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, our users, or others.
- Law enforcement purposes and public safety: if requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, we may disclose any information we have about our users. We may disclose information collected about you in order to exercise or protect legal rights or defend against legal claims. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
- Sale or merger of our business: we may transfer your information to a third party if we or any of our affiliates are involved in a corporate restructuring (e.g., a sale, merger, or other transfer of assets).
5) Your Opt-Out Rights and Choices
You have rights and choices regarding our collection and use of your personal information, as well as the collection and use of some of our third-party partners.
Removing our cookie. If you remove our Browser ID cookie from your browser cache, we will no longer recognize your browser and activities until a new cookie is placed. Any future site activities you perform after you delete this cookie will not be tied to your previous activities which were associated with the removed cookie.
Removing Interest-based advertising cookies. You can opt out of third-party interest-based, advertising-related cookies, pixel tags, and web beacons, to prevent our advertising partners to deliver targeted interest-based ads to you. You can choose to opt out through these (and other) resources:
- Network Advertising Initiative (http://www.networkadvertising.org/)
- Digital Advertising Alliance (http://www.aboutads.info/consumers)
- Your Online Choices (http://www.youronlinechoices.com/)
You will continue to see advertisements on our Site, but they will not be tailored to you based on any past behavior on our Site or other sites. You may, however, still receive customized content and/or ads based on the content of the pages you are visiting.
Removing Interest-based advertising from Mobile Tracking Devices. You may opt out of tracking and receiving tailored advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at https://youradchoices.com/appchoices
Other Privacy Tools. In addition, third-party tools enable you to search for and opt out of some of these devices, such as the Ghostery browser plug-in available at https://www.ghostery.com/.
Do Not Track. Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third parties. However, we do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT and a common approach to responding to DNT.
For California users: Opt out of sharing for Interest Based Advertising (“Do Not Sell”).
There is no industry consensus on whether enabling third parties to collect personal data via cookies for interest-based targeting is a “sale” under California Consumer Privacy Act. We however want to give you choices regarding third parties using cookies or tracking devices to collect information about your internet usage while you visit our Site, as we did in section 2 of the above chart.
Some browsers have signals that may be characterized as Do Not Sell signals, but we do not understand them to operate in that manner or to indicate a do not sell expression by you, so we currently do not recognize these as a do not sell request. We understand that various parties are developing do not sell signals and we may recognize certain such signals if we conclude such a program is appropriate.
If you do not wish for our advertising partners to collect your personal information for interest-based advertising purposes, exercise your Opt Out right by contacting us at the address given at the bottom of this page. We manage Opt Out requests on a per-browser basis, using your Browser ID cookie. This means that we need access to your browser, and therefore cannot process any Opt Out request from a third party acting as your agent.
Opt-Out of Third Party Sharing for Interest Based Advertising
This function is not activated if you do not have a California IP address. If the button is not active, please try again from a California location.
6) Your Access, Revision & Deletion Rights
Right to know/right of access
If you are located in the European Economic Area (EEA) or in California, or in certain other states, you have specific rights to know and have access to the personal information that has been collected and stored by the web properties that you visit (and in the EEA, right to correct such information). Your rights can only be exercised if such web properties can adequately verify that you are the same person as the user whose data is being requested. We do not collect sufficient data to authenticate any particular user. As indicated in section 2 above, we only recognize a unique browser based on the Browser ID we assign to that browser. A Browser ID could therefore correspond to multiple individuals. Since the personal information we collect related to a Browser ID is not sufficient to verify that the corresponding browser belongs to the person making the request, we are not able to provide any information in response to any request to know or access specific personal information about a user. This is to prevent anyone from using your browser to obtain your search or browsing history. We want to make sure your search and browsing history does not fall into the wrong hands.
However, upon your request, and provided you are able to provide us your Browser ID, then we may provide you with the following information collected within the last 12 months:
- Which categories of personal information we have collected about you (based on your Browser ID or other information you provided), and how we have collected that information, as well as the business or commercial purposes for our collecting such personal information.
- A list of the categories of personal information shared with third parties for a business purpose and the categories of third parties to whom we have shared your personal information.
- A list of categories of personal information that may have been collected by third parties when you visited our Site, and the categories of third parties who may have collected such information.
Information relating to your Browser ID is retained by us for various time periods, so we may not be able to provide information for the full 12 months preceding your request.
Right to delete
If you are located in the European Economic Area (EEA) or in California, or in certain other states, you have specific rights to request us to delete any personal information we have stored about you. In the EEA, you also have the right to withdraw any consent that you have previously provided to us to store or use your personal information. As indicated above, since all personal information we have is tied to your Browser ID, we are only able to delete your personal information from our databases if you can provide to us that Browser ID. You can also request deletion of certain other information that is not tied to your Browser ID as further described below.
Process to submit a right to know/right of access or right to delete request
To request us to access personal information categories or delete personal information we have collected with respect to your Browser ID, please contact us at the address at the bottom of this page, and provide us with the following necessary information:
- Click on the Browser ID button below to get your Browser ID and copy your Browser ID to a safe place so you can later send it to us. Remember that this Browser ID is unique to this website.
- Provide your Browser ID number
- Provide a written and signed statement confirming that:
- You are a resident of California, or a country in the EEA (please indicate which country) or another state where the laws provide you similar rights (please indicate which state)
- You are the rightful owner of the browser that corresponds to the Browser ID you are providing; and
- you are the sole user of that browser and no other individual has used the browser
- Clarify whether you are requesting us to (a) delete all of the personal information tied to your Browser ID; or (b) send to you information on the categories of personal data we have collected and shared that are tied to your Browser ID.
- To assist us in processing your request in a timely manner, please make your request in English if you are able to do so.
We manage requests to delete or access personal information on a per Browser ID basis, which is the only way we have of recognizing or authenticating a user. This means that we need access to your browser when you click on the Browser ID button above and will process your request based on that Browser ID. We therefore cannot process any request from a third party acting as your agent.
All requests for access or deletion will be reviewed by our legal and compliance team and we reserve the right, in compliance with applicable laws, to accept or reject, or make further inquiries regarding, any requests. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated. We will typically not charge a fee to fully respond to your requests; provided, however, that we may charge a reasonable fee, or refuse to act upon a request, if it is excessive, repetitive, unfounded or overly burdensome. If we determine that the request warrants a fee, or that we may refuse it, we will give you notice explaining why we made that decision. You will be provided a cost estimate and the opportunity to accept such fees before we will charge you for responding to your request.
7) International Transfers
If you are visiting our Site from outside the United States, your data will be transferred to and stored in our servers in the U.S. If you are visiting our Site from the European Economic Area (the “EEA”) your information may be transferred to, stored, and processed in a country that is not regarded as providing the same level of protection for personal information as the laws of your home country, and may be available to the government of those countries under a lawful order made in those countries. Whenever we transfer your personal data out of the EEA, we ensure it receives a similar degree of protection.
8) Non Discrimination, Complaints and Disputes
9) Data Retention and Security
We have designed our Browser ID system so that we can manage our Site while collecting as little information about our users as possible. We retain the information tied to your Browser ID for as long as necessary to fulfill the purpose we collected it for and for the purpose of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information we process, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your information, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, accounting, or reporting requirements.
We take the security of your information seriously and use appropriate technical and organizational measures to protect your information against unauthorized or unlawful processing and against accidental loss, destruction or damage. We also limit access to information about you to employees who reasonably need access to it to provide products or services to you, or in order to do their jobs. However, because no security system can be 100% effective, we cannot completely guarantee the security of any information we may have collected from or about you.
5342 Clark Rd Ste 155
Sarasota FL 34233